Pula Marketing Services
Schedule a call to learn more and we will select a marketing package to meet your needs.
Brand Strategy
Website Design
Marketing Support
People deserve to know how awesome your business is.
Marketing is all-too-often misaligned from the way you actually do business. You’re one-of-a-kind, but you look like everyone else. Or worse, your target customers can’t understand what you do.
You’re frustrated, because sales are hard to come by. Your potential clients are frustrated, because they don’t know the solution to their problem exists.
Effective marketing puts everyone on the same page.
First, Establish a Brand that Connects
Thirty years ago, your brand was established and reflected in your company’s building. Now, your target customers are most likely to interact with your brand first (or exclusively) online. We’ll help you build a strong brand that will help your uniqueness shine in a digital marketplace. Please note, not all companies will need all of these services. When you schedule a call, we’ll have a conversation to see what’s right for you.
Assessment & Blueprint
A deep dive to understand your brand and how you are showing up in the world. Then, we’ll give strategic suggestions of what to do next.
Starting at $2700.
Brand Foundation
The right foundation is essential to the quality of everything built on top of it. We can help you develop your brand message and design.
Starting at $3000.
Website Building
Your website is your online headquarters. Everything you do online comes back to your website. It is your most valuable online asset.
Starting at $5000.
Then, Take Your Brand to the World
Once your brand is established, you need a marketing strategy and team to execute it. Whether you have an internal team that needs direction and support or you want our team to run things, we have an option for you.
Strategy Sessions
A great option for the team that needs an occasional infusion of ideas or an outside perspective on the work they are doing or the plans they are making.
Starting at $350/hour.
Fractional CMO
For the company with an in-house team to create marketing content, but needs help developing plans and evaluating results. We will give the direction your team needs.
Starting at $1500/month.
Outsourced Marketing Team
Want a professional marketing team without having to bring them on-staff? We can write your emails, run campaigns, and take marketing off of your plate.
Starting at $5000/month.
Frequently Asked Questions
I'm just getting started. Do I have to do the Blueprint?
Nope, you don’t. The Blueprint is for a company that has invested in marketing and wants to know what’s working and what’s not, or has some advanced goals (they’re ready for an SEO or advertising strategy, for example). Many small businesses can jump straight into messaging strategy and a website.
I know my customers better than anyone else. Shouldn't I figure this out myself?
You absolutely know your customers better than anyone else, and are essential to getting your marketing message right.
But, counter-intuitively, it can be hardest for the people most invested in a company to articulate what’s so great about it without help.
Donald Miller calls this the “curse of knowledge.” Once you’ve invested so much of your energy and your heart into solving a problem, it’s hard to know what is most important to communicate at what time.
You can think about your customers’ journey to finding you like a romantic relationship. They need to meet you and get to know you over time before they are ready to become attached. An outside voice is often essential to understanding what information is relevant (or even appropriate) at different stages of the relationship.
At Pula, we take helping you find the right words to another level. We use a technique called “Conversion Copywriting,” which means we gather data of what people are actually saying about your business and use it to write copy that sells most effectively.
I have as much business as I need. Is it worth investing in marketing?
Congratulations! It’s a wonderful feeling to have a business the size you’d like.
So, to your question, there are lots of reasons to invest in marketing (at least the way we do it), and not all of them are for growth.
What if your sales process was easier? What if your offers were ready to go? What if your customer experience was SEAMLESS?
All of those can be achieved through a Pula-style marketing engagement.
