Marketing that Makes Sales Easy
(And the Customer Journey Seamless)
People deserve to know how awesome your business is.
Marketing is all-too-often misaligned from the way you actually do business.
You’re frustrated, because people don’t understand why they should work with you. They’re frustrated, because they don’t know the solution to their problem exists.
Effective marketing puts everyone on the same page.
Establish Your Brand
We are committed to understanding your business and helping you create marketing that works for your target customers. No shoehorning you into our process here.
Assessment & Blueprint
A deep dive to understand your brand and how you are showing up in the world. Then, we’ll give strategic suggestions of what to do next.
Brand Foundation
The right foundation is essential to the quality of everything built on top of it. This includes visual branding and messaging.
Website Building
Your website is your online headquarters. Everything you do online comes back to your website, so it is your most valuable online asset.
Strategy & Execution
Once your brand is established, it’s time to take it to the world. Our team can help you do that.
Fractional CMO
For the company with an in-house team to create marketing content, but needs help developing plans and evaluating results.
Outsourced Marketing Team
Want a professional marketing team without having to bring them on-staff? We can write your emails, run campaigns, and take marketing off of your plate.
Strategy Sessions
A great option for the team that needs an occasional infusion of ideas outside perspective on the work they are doing or the plans they are making.
Frequently Asked Questions
I know my customers better than anyone else. Shouldn't I figure this out myself?
You absolutely know your customers better than anyone else, and are essential to getting your marketing message right.
But, counter-intuitively, it can be hardest for the people most invested in a company to articulate what’s so great about it without help.
Donald Miller calls this the “curse of knowledge.” Once you’ve invested so much of your energy and your heart into solving a problem, it’s hard to know what is most important to communicate at what time.
You can think about your customers’ journey to finding you like a romantic relationship. They need to meet you and get to know you over time before they are ready to get married. An outside voice is often essential to understanding what information is relevant (or even appropriate) at different stages of the relationship.
I have as much business as I need. Is it worth investing in marketing?
Congratulations! It’s a wonderful feeling to have a business the size you’d like.
So, to your question, there are lots of reasons to invest in marketing (at least the way we do it), and not all of them are for growth.
What if your sales process was easier? What if your offers were ready to go? What if your customer experience was SEAMLESS?
All of those can be achieed through a Pula-style marketing engagement.
