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WEBSITE | SEO | Web Strategy Consulting | WordPress Training

Habitat for Humanity of Monroe County, MI

The Problem

Habitat for Humanity of Monroe County, MI’s website was difficult to edit and in need of a redesign. The team was concerned that it wasn’t easy to navigate, and that the people who could benefit from working with their organization might not access the information they needed.

Laura is amazing! She has been a wealth of knowledge and our guide through the story brand process of launching our new Habitat for Humanity site. Laura provides real value to Habitat and truly is helping! We now have ONLINE APPLICATIONS which we didn’t think was possible. Step by step Laura and her team walked with us to make sure each page of our site really showcases Habitat and allows us to connect to our audience. She continues to support us even after our website launch. Laura takes the time to nurture our relationship by working with us to make sure we are optimizing our site and understanding this website is “living” and continuously being updated to meet the needs of our homeowners, donors, volunteers and more. Thank you Laura for your outstanding customer service. We are looking forward to what the future holds for Habitat and Pula Marketing.

Jennifer Hockenberger

Director of Fundraising and Media, Habitat for Humanity of Monroe County, MI

The Solution

We developed a new website with a StoryBranded message to connect with potential Habitat homeowners, those who could utilize their financial counselling, shoppers at their ReStore, and volunteers and donors. Each group was considered and the site’s look is consistent while delivering unique messaging to each stakeholder group.

The Results

A 29 page website Habitat for Humanity of Monroe will be proud of for years to come.

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