Marketing Assessment & Blueprint
Get the information you need about where you are and a plan to achieve your goals.
Thorough
We’ll dive into your website and the other places you show up online and help you understand what’s working and what’s not.
Clear
We’re not interested in impressing you with industry jargon. We want to help you get results based on your goals.
Actionable
You will know exactly what to do next to achieve your growth goals. The plan is yours to implement as you choose.
Digital marketing can be rediculously complicated.
Just take a quick peek at Google Analytics 4 if you disagree.
The truth is, marketing is a huge discipline. Chase every trend, strategy, or KPI and you’ll be dizzy — fast.
You deserve to understand how you’re showing up online, what’s working, and what’s not. And you should know what to do next.
Use a strategy that aligns with your goals.
Your digital marketing shouldn’t be the same as anyone else’s, because your business is unique.
1. Discuss Your Goals
We’ll start with your goals. Then, we’ll learn about how someone buys from you and how they get to that point. We’ll get a good picture of where you business is now and where you want it to go.
2. Discover Opportunities
We’ll do lots of research. What’s working for you? What’s not working? What’s working for your competition? What could you do that you haven’t tried yet? There is a lot of imperical data available, if you know where to look.
3. Deliver Assessment and Blueprint
We’ll present our findings in a format you can take and use immediately. Whether you work with Pula Marketing for next steps or not, you’ll have data and a plan you can use to make the most of your marketing efforts.
Frequently Asked Questions
I'm just getting started. Do I have to do the Blueprint?
Nope, you don’t. The Blueprint is for a company that has invested in marketing and wants to know what’s working and what’s not, or has some advanced goals (they’re ready for an SEO or advertising strategy, for example). Many small businesses can jump straight into messaging strategy and a website.
I know my customers better than anyone else. Shouldn't I figure this out myself?
You absolutely know your customers better than anyone else, and are essential to getting your marketing message right.
But, counter-intuitively, it can be hardest for the people most invested in a company to articulate what’s so great about it without help.
Donald Miller calls this the “curse of knowledge.” Once you’ve invested so much of your energy and your heart into solving a problem, it’s hard to know what is most important to communicate at what time.
You can think about your customers’ journey to finding you like a romantic relationship. They need to meet you and get to know you over time before they are ready to become attached. An outside voice is often essential to understanding what information is relevant (or even appropriate) at different stages of the relationship.
At Pula, we take helping you find the right words to another level. We use a technique called “Conversion Copywriting,” which means we gather data of what people are actually saying about your business and use it to write copy that sells most effectively.
I have as much business as I need. Is it worth investing in marketing?
Congratulations! It’s a wonderful feeling to have a business the size you’d like.
So, to your question, there are lots of reasons to invest in marketing (at least the way we do it), and not all of them are for growth.
What if your sales process was easier? What if your offers were ready to go? What if your customer experience was SEAMLESS?
All of those can be achieved through a Pula-style marketing engagement.
