Headline Explaining What You Do
Provide more information about your offer and how it improves your customer’s life
Insert Benefit Here
Insert Benefit Here
Insert Benefit Here
The Overarching Problem Your Customer is Facing
Talk about what’s at stake if customer’s don’t buy your product. Explain how the problem is making them feel and why things shouldn’t be this way.
The Overarching Benefit Your Customer Gets When They Purchase Your Product
Insert Benefit Here
Explain how this benefit will positively affect the customer’s life.
Insert Benefit Here
Explain how this benefit will positively affect the customer’s life.
Insert Benefit Here
Explain how this benefit will positively affect the customer’s life.
A Statement Showing Empathy or Authority
Empathetically connect with your customers by letting them know you can relate to what they’re going through. Then assure them that you’re equipped to help them solve their problem.
“I was facing an incredible challenge before I purchased X product. Now my life is immeasurably better!”
“I was facing an incredible challenge before I purchased X product. Now my life is immeasurably better!”
“I was facing an incredible challenge before I purchased X product. Now my life is immeasurably better!”
A Statement About Your Pricing/Products
Pricing/Product 1
Summarize this option with benefit-centric language.
Pricing/Product
Summarize this option with benefit-centric language.
Pricing/Product
Summarize this option with benefit-centric language.
Pricing/Product
Summarize this option with benefit-centric language.
A Statement About How Simple the Process Is
1. Do This Simple Thing
Explain the benefits your customers will experience when they take this step.
2. Do This Simple Thing
Explain the benefits your customers will experience when they take this step.
1. Do This Simple Thing
Explain the benefits your customers will experience when they take this step.
Introduce Your Explanatory Paragraph
Hook your readers in this opening paragraph. This is a good place to use your One-Liner. Or you can use use whatever elements from your BrandScript you’d like. Consider starting with the main problem your customer is experiencing.
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Insert the rest of your explanatory paragraph copy here. If you use the format taught in the Marketing Made Simple Course, you’ll overcome the top five objections you know your customers have.
Or you may use the Online SalesScript to generate the copy for this section. Or come up with something completely on your own based on your BrandScript.
Another option is to use your BrandScript Script. StoryBrand’s “Mad Libs” template for this is below, in case you want to use it.
At [Company Name] we know that you want to be (a/an) [Identity Transformation] . In order to do that, you need [Character Want]. The problem is which makes you feel [Internal Problem]. We believe [Philosophical Problem]. We understand [Empathy] which is why we [Authority].
Here’s how we do it: 1. [Plan: Step 1] 2. [Plan: Step 2] 3. [Plan: Step 3].
So, [Direct CTA]. And in the meantime, [Transitional CTA]. So you can stop [Failure] and instead [Success].
Introduce Your Lead Generator
Explain how your lead generator will help your customers overcome a problem that’s frustrating them.
